Google is making a big push to build a network marketing platform to compete with the likes of Facebook and Twitter.
Google Ventures, the venture capital arm of Google parent Alphabet, announced Tuesday that it will build a $1 billion network marketing company.
The company will help create a platform that will connect the company’s network of Google+ users and businesses.
This new network marketing arm will help Google to drive the company into the next phase of the growth cycle.
Google is working to become a bigger force in online marketing, and it will be using the network marketing technology to build more connections and engage users across Google+.
“Google Ventures is making an unprecedented commitment to build the best in online advertising, both in terms of technology and customer experience,” a Google spokesperson told VentureBeat.
“We’re working to leverage the power of Google+, Google+ and Google search to connect users with advertisers and businesses and to help drive the next wave of online growth.”
This new venture will be focused on improving the Google+ user experience, according to the statement.
Google will work with an ad technology company to improve the ad quality and the speed of the Google Plus social graph, which will be integrated with Google search results.
This is part of a wider effort to improve search engine results for Google+, according to Google.
The new network will be available in the next six months.