HUSAIN MEDIA NETWORK, a sports marketing and advertising agency specializing in broadcasting, media and digital media, announced today it has acquired Canadian radio broadcaster CTV SPORTS Canada.
The deal will create a new and independent network that will broadcast more than 300 sports, news, current events and sports and entertainment programming from Canada and the United States.
The network will be led by HUSain Media’s head of marketing and business development, Andrew McLean.
CTV is Canada’s second-highest-rated television network behind TSN, and its digital platforms include a platform for advertisers, digital content and social media.
McLean will also oversee the company’s international sports and news programs.
“We are excited to be joining forces with HUSAYE in the effort to create a comprehensive sports media platform that will continue to be a destination for Canadians and the world,” said Jeff McGovern, president and CEO of HUSAA Media Group.
“With this acquisition, we will be able to bring a level of investment and exposure to Canadian sports fans and advertisers that is unmatched in Canada and across the globe.”
The transaction will provide CTV with a total of $1.1 billion, bringing the company to a total value of approximately $6.9 billion.
In addition, the network will continue operations under the CTV umbrella and will continue in its current format, with CTV as its home and home base.
“This acquisition brings HUSAIN MEDIA a total and comprehensive media platform for the sports industry in Canada, including an online-only sports platform that is the most comprehensive and comprehensive in the world and a network of over 200 radio stations and a broad array of digital platforms that will be integrated into our network,” said McLean, who is also the CEO of the Toronto Raptors.
“I look forward to working with the HUSayn team to bring this platform to Canadian audiences and bring a new level of entertainment and entertainment content to the market.”
CTV sports broadcasts include the NBA, MLB, NFL, WNBA, NBA Eastern Conference, NBA Western Conference and the NHL.
The new network will also include a variety of other sports and other content, including a full slate of sports-related documentaries, documentaries on the NHL’s upcoming expansion, and a sports and business program.
The HUSABE group is comprised of McLean and John Darnell, former CEO of TSN and former CEO and president of the NHL Players’ Association, who previously served as a senior vice president of communications for the Canadian Olympic Committee.
“It is a great day for Canadian sports, our fans and our business community,” said Darnells co-founder, chairman and CEO, John Dannemiller.
“CTV Sports will continue the growth of the Canadian sports brand through a diversified portfolio of programs across platforms, platforms with global reach and platforms with unique content.”
HUSains new sports network will provide the largest network in Canadian sports broadcasting, with more than 400 radio stations, more than 500 digital platforms and more than 15 million sports fans.
The acquisition is expected to close in the second quarter of 2019.
“HUSAYEs commitment to Canadian fans and the sports business is reflected in the company`s commitment to investing in its local talent,” said Mike McLean in a statement.
“As part of this acquisition we will continue with our strong commitment to bring an incredible lineup of local talent and content to Canadian TV stations.”
The Husain Media Group is headquartered in Montreal, Quebec.
The company’s business was founded in 1999 and is a wholly-owned subsidiary of Husain, Inc. It was created to develop and manage media properties in Canada.
It also has offices in Toronto, Ottawa, Calgary and Edmonton.
HUSARE MEDIA GROUP (NYSE: HUS) is a Canadian media company that specializes in broadcasting and digital marketing.
HUMAINS BANK and HUMASER GROUP are global private equity firms that invest in global brands, including the Haus, HUSANTS BANK, HUDA GROUP and HUSANY.
For more information: http://www.husainmediagroup.com/en/press-release-husain-acquires-cable-sources-sport-marketing-agency/