News, Business, Markets, Technology: What’s at stake in this battle?
The debate is over whether Facebook and Twitter are good or bad for the industry.
Facebook has long dominated the messaging space, and Twitter has become a key platform for social networking.
Facebook is also the dominant messaging app, with more than 80 million active users a year.
The two companies have different philosophies about how best to communicate with their users, but they share a common goal: getting more people to use their services.
Facebook and Google, both valued at $30 billion, are fighting for the top spot in the market, while Twitter has been the go-to for brands and companies looking to reach new audiences.
While Twitter is the largest company, Facebook is growing at an average rate of 7.5% a year and is projected to grow more than 15% in the next five years, according to a recent report by consultancy research firm eMarketer.
Twitter has long been viewed as a powerful marketing tool for its user base and its reach.
The company launched a paid-for advertising program last year that has seen users reach more than one billion people.
That growth has been fueled by its growing reach on mobile platforms.
“I’m a big believer that there’s going to be a time when we’re going to have a shift in where we see the conversation in the marketplace,” says Jason Sipkins, chief executive officer at ad tech startup iAd.
“The question is, is it going to come to the point where you’re not going to see any more companies that are just competing with each other, and competing with Facebook?”
Facebook and its rivals are also competing with smaller players.
They’re fighting to create new ways to reach consumers on mobile devices and in online shopping, as well as create new social platforms for business and consumer data sharing.
“There’s no denying that Facebook and other social platforms are a great way for brands to reach their target audiences,” says Tim O’Reilly, senior vice president at ad technology company iAd and a former chief marketing officer at Google.
“And that’s where the business models and the tools are going to evolve.
But there’s no doubt that there are some great social tools out there.”
Facebook, for instance, recently released a free app called Messenger, which lets users send and receive messages with no text.
But the app is designed for small companies and is limited in its reach to a limited number of people, according in-house research.
The app, which was released last year, has more than 5 million users, according the company’s website.
The social network says it is available to more than 20 million people and that it has nearly 3 billion monthly active users.
Facebook declined to comment for this story.
“It’s a great time to be in this space, but I think we’ve got to keep doing our homework and look at the competition and really learn from what’s out there,” says Mark Zukin, CEO of marketing consulting firm Zukkin Associates.
“But I think there’s a place for all these things.”
The company’s focus on reach has been bolstered by the social network’s decision to make the app available for free to those who sign up to a paid subscription, rather than just to people who sign on for free.
That means it now has more people signing up to its free service than its competitors, Zukon says.
Facebook says it’s now in the top five most popular apps in the United States.
That’s more than two-thirds of all U.S. users, a position it held in 2013, according a report from comScore, the company that tracks Internet usage.
“That’s what I call the first billion,” says Andrew Boulton, senior director of research at comScore.
“If you look at where Facebook’s head and shoulders are in terms of market share, it’s right up there with Twitter.”
That position may change.
The tech giant is now spending more than $1 billion to improve its messaging service.
It recently rolled out new features to address customer feedback on the app.
That includes a new “voice search” feature that lets users search for people, events or locations to see how they might interact with a message.
In another effort, the tech giant will be expanding its video calling capabilities.
Facebook launched a video chat service called Skype in 2015 and expanded it into more than 30 countries.
Skype is still in beta, but it has attracted a lot of attention.
In March, Facebook announced a new video-calling app called WhatsApp, which allows users to call and text friends and family.
“We’re going through this phase where we’re trying to make sure we’re building the best products, the most useful products, and then it’s going into the phase where it’s not going anywhere,” says Zukini.
“For us, it means having the