The first thing you’ll notice about ‘network media’ is that it looks different.
We’re talking about a completely new approach to media production and distribution, one that will not be familiar to anyone who’s worked in the business of television.
The new format is called ‘seacreen’, and its purpose is to allow advertisers to put up a banner on the top of every page of your site, or to run a mobile ad in front of the TV.
Aseacreens are still in the very early stages, but they’ve already generated a lot of buzz, with a number of sites offering a £50 discount for people who sign up for the service.
The concept is still very much in its infancy, but the industry is buzzing about it.
So, what are the pros and cons?
Well, it looks like a lot more of the same as traditional media outlets.
But unlike traditional media, the seacreen platform won’t be designed by a company or agency.
It’ll be designed and run by an independent organisation that can’t possibly be affiliated with a TV channel.
The only people who are getting paid for their services are those who sign-up for the programme, but it’s still a very risky proposition.
In the UK, the market for seacreens is already big enough to support some pretty big players, with companies such as adtech.net offering a number that is reportedly worth £20 million.
But as the seacoasting industry grows, it could become even more important.
The rise of online content has opened up new ways for advertisers to reach audiences.
But, like everything else, the new format will have to take its time to become widely accepted.
We’ll just have to wait and see what happens next.