India’s government will launch its first ever digital advertising effort on the nation’s Independence Day on Friday, according to a government official.
The digital marketing agency will target a number of industries including telecoms, health, tourism, education, finance and infrastructure, the official said.
The move follows the announcement by the government in March that it will roll out the national digital advertising plan on April 23.
The plan includes advertisements in the daily newsprint, the daily print edition of newspapers, social media and mobile applications.
In the first phase of the campaign, which is expected to be launched in three weeks, advertisements will run in all the major digital platforms, including Facebook, Twitter, Google and YouTube, the agency official said in a statement.
The plan aims to attract more users to the platforms.
A separate plan is also being launched to offer free access to the social media platform and the daily newspaper through the mobile app, the government official said, requesting anonymity.