By Mark H. Suster, CNNMoney.com.
A logo that looks like a duck’s head has become a common, yet controversial, logo choice for a variety of organizations.
But while some people may not mind, others find the design to be tacky and annoying.
“There’s a certain type of person who’s really bothered that they’re looking at a duck head,” said Andrew Deutsch, an advertising executive and former chairman of the American Marketing Association.
“They want to say, ‘I’m not a marketing person.
I’m not interested in this.
I don’t think it’s important.'”
The reason why the logo is controversial is because it looks a lot like the logo of the Chinese government.
That country’s official logo features a duck, with the word “天” above it.
The duck also looks like the Chinese word for the moon, zhong, which means “bright.”
The logo was designed by Shanghai-based logo firm Cie, which created the duck-and-moon design for the Chinese State Agency for International Economic Cooperation.
Cie said the duck and moon logo was inspired by a classic Chinese painting of the same name, depicting a duck and the moon.
“The idea of this logo is to take the iconic Chinese motif of the duck, and give it a modern twist,” Cie chief creative officer Brian O’Connor told CNNMoney, explaining the new design.
“The idea is to make it very similar to what the Chinese do, but with a different symbol.”
For example, instead of a bird on a duck neck, the symbol is a cross, with a star at the top.
The cross is also used on the word China’s Communist Party, the country’s flag and on the country-themed seal that is often used in the country.
The new logo is an attempt to appeal to consumers who want to look forward to a better future and can’t wait to experience it, Cie told CNN.
“We wanted to take a timeless icon that has served Chinese consumers well for decades and give them something that would appeal to today’s consumers,” O’Brien said.
The Cie logo will be used across a variety that includes a range of products and services, including restaurants, retail outlets and online businesses.
“In terms of consumer appeal, it’s a great way to say that the world is better now than it was 20 years ago,” O”Connor said.
The logo is currently in use on products such as apparel, clothing and home appliances, CIE said.
However, the new logo may not be a popular choice among many Americans, who don’t like to see a symbol that looks similar to a symbol they dislike.
“Americans are very different than Europeans.
People think it doesn’t belong on a business card,” said Cie senior vice president of global branding for the United States.
“It’s not going to be an easy sell for us.”
Cie said that the new branding was created with the help of a “thorough global search” and “significant research.”
“We looked at over a hundred logos and we chose the one that was most appealing,” OConnor said, adding that the logo will not be sold or displayed on any product or service in the United Kingdom or France.
“We want to take our customers with us,” OCCO executive vice president Jim Breslow said in a statement.
“Our aim is to get them to embrace the new look.”
A logo that’s too much for some consumers, and not enough for others.
Some of the other products and products that use the new symbol include apparel and furniture, according to Cie.
“When we looked at the marketplace, we found that there was a need for a modern, modern logo,” Bresold said.
“I think it works in a way that makes it easy to identify, it makes it clear to people what it is, it creates a visual impact, it is not too distracting and it does not distract from the brand.”