NBC News is moving to make a splash on social media with a new TV and digital marketing strategy that could change the way marketers are targeted.
“This is going to be something that we’re going to target that crowds marketing,” says NBC News senior VP of marketing and sales, Paul Siegel.
“And that’s going to involve targeting on social, targeting on the web, and targeting on video,” he adds.
Siegel says the network’s social media team is looking at the social media tools of its network, which has grown over the years to be a hub for many news organizations.
“We have a lot of resources that are dedicated to getting news to people.
And what we’re seeing in our network, particularly on Twitter and Facebook, is a significant uptick in engagement,” he says.
Says Siegel, “We’re going, if you’re on Twitter, we’re really excited to have you on our platform.
We’re going out to the web and we’re looking at platforms like Instagram and Snapchat.
We want to be the place to go, to get that news.”NBC News is launching a series of new initiatives to reach new audiences through its network of news outlets, which is one of the biggest advertisers in television.
In addition to reaching new audiences, NBC News plans to target different audiences based on age and ethnicity.
“Our audiences are older, and they are more conservative,” says Siegel about how the network is going about its new approach.
“When we started in 2007, we had about one million adults.
By the end of this year, we expect that to be down to a million,” he notes.”
That means we’re taking a very aggressive approach with our digital strategy.
We will have more people on Twitter who are younger, who are more Republican.
And that’s what we’ll be targeting.
And we’ll also be targeting those groups that are older and white and conservative.”
For instance, the network will target those demographics who were previously excluded from its traditional news coverage.
“The number one target for us is the younger and white, conservative audience.
And as we move into a broader audience, we’ll target those demographic groups.
But we’re not going to have them on the air,” Siegel says.NBC News has been spending money on social and digital strategies for some time, especially with the advent of Facebook and other platforms.
“We’ve invested in that, but we’ve also invested in a lot more social media,” he explains.
Sears, another NBC News executive, says that the network has been taking a lot from Twitter and Instagram, which have proven successful in their efforts to reach different audiences.
“They’re very successful at engaging with people,” says Sears.
“And we’ve tried to engage with the audience on a different level than Twitter or Instagram.
But the success of these two platforms, they’re not the same thing.
You can engage with a Twitter user or a Facebook user, but you can’t actually reach those people.”
Siegel adds that NBC News has taken the approach of targeting different audiences across its newsrooms, and that “we’re trying to make sure we have people across all platforms that are engaged and engaged with their news.”
For example, NBC is also targeting its social media channels for its news outlets.
“That is going in the same way as we’re doing it for our TV news.
We’ll do it on our TV platforms, and we’ll do that on our digital platforms.
We think we’re moving the needle on both,” he stresses.
In addition to targeting different demographics, the new strategy is also aimed at changing the way advertisers interact with the network.
“There’s a new element in the strategy,” says CBS chief of content, John Skipper.
“It’s really focused on digital.
It’s all about being able to reach people on the fly,” he continues.
“Our content partners are looking at their content on mobile devices and on desktop platforms.
And they’re using a combination of Facebook, Twitter, Instagram and Pinterest, all of those platforms.
“The challenge is that the broadcast news has a pretty narrow audience. “
So if you can get those people to engage, you have a better chance of getting the audience you need.””
The challenge is that the broadcast news has a pretty narrow audience.
So if you can get those people to engage, you have a better chance of getting the audience you need.”
Skipper adds that CBS is also investing in new digital tools, including social media and apps, which will help the network reach a broader group of viewers.
“When we’re on social platforms, we get a very specific audience.
If you’re looking for a particular story or an angle, you can find it through our social media platforms,” he emphasizes.”
But when you’re going on digital platforms, you’re