As the national marketing boom continues, here are some tips for launching a network or digital marketing job.
Read moreAt the time of this writing, the U.S. Department of Labor has confirmed the top five most popular networks for network marketing positions: CNN, ABC, NBC, CBS, Fox.
The number of networks has risen significantly since the recession, with networks like CNN and MSNBC rising in popularity and having more people applying for positions, according to the Labor Department.
“I think there are more people out there applying for these jobs and it’s more competitive than it’s been in the past,” said Steve Lauterbach, senior vice president of network and digital marketing at Media Marketing Association.
For example, according the latest statistics from the National Association of Broadcasters, the average salary for network and online marketing professionals rose from $50,800 to $57,200 in the first quarter of this year, according that data.
Lauterbaum said he believes the surge in demand for network or online marketing jobs has created more openings than he can possibly fill, particularly among people with less than 10 years of experience.
“It’s definitely an opportunity for the more experienced networks,” he said.
“There are a lot of jobs for that.”
Here are some of the more common jobs network marketing is offered in America:Network marketing positions vary in pay depending on the type of job and location of the job.
For instance, a network production or network marketing position typically pays $35,000-$40,000 annually, while a network business associate or executive producer of a television show or movie will typically earn around $50 to $60,000 a year.
However, a job for a network publicist or publicist manager, who can represent the network in a variety of ways, typically pays anywhere from $20,000 to $50 and includes a stipend of $100,000 or more per year.
In a more diverse market, a general publicist position can be one of the highest paying jobs in the country, according Media Marketing Group CEO Paul Hines.
“A general publicis someone who represents all of the public, all of our brands, all our demographics,” Hines said.
Hines said it’s important to find a position that’s suited to your level of experience and that you have the right tools to do it.
“You don’t want to go for a general job that is a lot more involved,” he added.
“It’s the most simple thing that you can do.
You can do it quickly.”
In general, there are several ways for a job to be advertised on the internet, but the most common is via LinkedIn, according Hines, who said most employers will use the search engine to find the best candidates.
“The best candidates that I know of are people that have some experience, they’re smart and they’re good communicators,” Hynes said.
Network marketing is typically a part of a business and does not necessarily have to be a direct connection to your company, but if you’re looking to launch or grow your network marketing business, it is a good place to start.
“Most people who are searching for a marketing job don’t really know much about network marketing and they might not even know what it means,” said Hines who added that the internet is an ideal place to find potential network marketers.
“The internet is a great place to connect with other people, connect with companies and connect with customers.”
For the network marketing career, there is a specific process for network marketers to complete, which can be a lengthy process that includes applying for multiple jobs and working with a network of recruiters and managers.
“There’s a whole lot of information out there on network marketing that you need to know, but I think it’s probably a little more advanced than most people think,” said Lautarbach.
Hiring for network marketers is very competitive.
The most common networks are in cities like San Francisco and Boston, where the job market is generally more robust and the demand for jobs is higher, according Lautierbach.
The network marketing profession has also seen a surge in diversity, according Gary J. Kocher, who was the CEO of the International Association of Network Marketing and president of the National Network Marketing Association (NNMA).
“The diversity has been very, very high,” Koccher said.
“If you’re a network, you’re always looking for a different mix of people, and it has really helped to create a very diverse network marketing environment.”
For example of a job advertised on LinkedIn, a recruiter can typically find at least one candidate who can answer some of their questions, and they will typically recommend that job to other potential candidates, according Kocmer.
“That job is going to go to people who can really communicate with people and be a good communicator, and that is what we need in the network market,” Koca said.
For more information on the careers of network marketing professionals